The demystification of a category

OTE was born from a desire to change the world of sports nutrition.

The founders, being passionate athletes themselves, were frustrated at a congested category, full of miscommunication, a lack of education and poor tasting products. They set out to create the best sports nutrition brand in the market; to develop products that are both highly functional and taste great.

We’ve helped them to develop and a brand which designs products from their customer’s point of view — to be transparent, honest and approachable. Demystification of the category is at the heart of OTE’s proposition — good, straightforward advice and education to help you be the best you can.

Ambitious, learning and always improving, OTE has established a solid sales base in eight different countries, and as a nutrition partner of two world tour pro cycling teams.